Seeking a talented individual who is passionate about online marketing and who will be working in the field of search engine optimization (SEO).
Main Responsibilities
- Prepare SEO proposals for potential clients
- Perform keyword research
- Optimize copy and landing pages for search engines
- Look for link building opportunities through research and email outreach
- Develop and implement link building strategy
- Draft initial on-site SEO reports following the audit of various website components including website architecture, link structure and content
- Work with the development team to ensure SEO best practices are properly implemented
- Draft monthly SEO reports for clients containing measurement and comparison of KPIs
- Maintain knowledge of current SEO practices to develop and recommend new SEO strategies
- Maintain awareness of various SEO resources and tools
Specific requirements
- In-depth experience of Google Analytics or other Analytics tools
- Proficiency in MS Excel, PowerPoint, and Word
- Desired: Knowledge of HTML/CSS
Basic requirements
- Thirst for knowledge and learning new concepts & ideas
- Excellent analytical, organizational, project management and time management skills
- Good English speaking and writing skills (Arabic and French are a bonus)
- Must be productive, committed, creative, innovative, and a good problem-solver
info@eastlinemarketing.com
Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
November 25, 2013
November 21, 2013
SEO/SEM Specialist - Leo Burnett - Lebanon
Job Description
- Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, attempts to improve the clients' sites' rankings in major search engines.
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Consult with web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Desired Skills and Experience
- The Search Specialist would need to have knowledge in SEO (search engine optimisation) and SEM (Search engine Marketing).
- Needs to have a very strong knowledge in data analysis and interpretation.
- Would also have to be able to explain the data to people in a simple manner (data storyteller) and be able to derive the important conclusions from testing and implement the necessary actions based on said conclusions: Identify opportunities and threats, adapt the search campaign based on results...
recruiting@beirut.leoburnett.com
- Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, attempts to improve the clients' sites' rankings in major search engines.
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Consult with web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Desired Skills and Experience
- The Search Specialist would need to have knowledge in SEO (search engine optimisation) and SEM (Search engine Marketing).
- Needs to have a very strong knowledge in data analysis and interpretation.
- Would also have to be able to explain the data to people in a simple manner (data storyteller) and be able to derive the important conclusions from testing and implement the necessary actions based on said conclusions: Identify opportunities and threats, adapt the search campaign based on results...
recruiting@beirut.leoburnett.com
Category:
digital marketing,
marketing,
sem,
seo,
specialist
Subscribe to:
Posts (Atom)