Job Opportunities is a collection of job opportunities in lebanon and job opportunities in the mena region and job opportunities in the Gulf along with occasional job opportunities on an international scale. This job opportunities blog is dedicated for lebanese in search of a career shift or career change. Lebanese jobs listing and lebanese jobs opportunities have been collected from friends, employers and my business network.

November 21, 2013

SEO/SEM Specialist - Leo Burnett - Lebanon

Job Description
- Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, attempts to improve the clients' sites' rankings in major search engines.
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Consult with web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Desired Skills and Experience
- The Search Specialist would need to have knowledge in SEO (search engine optimisation) and SEM (Search engine Marketing).
- Needs to have a very strong knowledge in data analysis and interpretation.
- Would also have to be able to explain the data to people in a simple manner (data storyteller) and be able to derive the important conclusions from testing and implement the necessary actions based on said conclusions: Identify opportunities and threats, adapt the search campaign based on results...

recruiting@beirut.leoburnett.com
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