The overall role of the AMM is to create consumer demand. They are responsible for bringing to life the brand’s long-term strategy and developing and executing marketing plans. They assist in developing the brand’s pricing, packaging, branding, trade merchandising, advertising and promotion strategies and allocating the budget accordingly through sound analysis and recommendations. They execute marketing initiatives in support of the overall marketing strategy. They are accountable for delivering the departments day to day objectives, marketing reports, sales reports, and CRM reports.
Duties
- Creates market share trends, competitive activity, and customer service reports.
- Assists in developing and executing promotional initiatives to profitably increase consumption within budgets.
- Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans set by the marketing department.
- Coordinates brand management with internal and external resources to achieve results (product development, promotions, price mix, market research, and agencies).
- Analyzes consumption and sales data and compares results to established objectives to assure the effectiveness of marketing programs.
Qualifications and Experience
- BS/BA degree in a business related function
- MBA (concentration in Marketing preferred)
- Demonstrated leadership and team skills
- Strategic thinking skills
- Analytical and problem solving skills
- Communication skills (written and oral)
- Creativity
- Results orientation
- Multifunctional skill base (financial, operations as well as marketing)
- Persuasiveness and tenacity to sell ideas
- High level of initiative and assertiveness
- Firm Emotional Intelligence
cv@kabab-ji.com
