JOB PURPOSE:
To maximise coverage of Oxfam’s programme and campaign messages in the Syria crisis response by developing and delivering effective media and communication strategies.
DIMENSIONS:
- Raises the profile of Oxfam’s Syria response programming in Lebanon media.
- Develops and delivers media work that has a significant impact on Oxfam’s public image - at national and international level - and makes sensible judgments, working within Oxfam policy and procedures.
- Makes decisions and solves problems on complex issues, requiring creative thinking to find best solutions and drawing on information from a variety of sources to inform decision making.
- Required to operate to tight deadlines, using independent judgement within clear parameters.
- Develops and implement projects which could be either stand-alone or part of larger programmes.
- Represents Oxfam to external contacts, especially journalists. Expert knowledge of Lebanese media environment and communication tools
- Capacity to independently produce quality media and communication materials (press releases, video, photos, audio, infographics.) that can be used by a variety of media nationally, regionally and globally.
KEY RESPONSIBILITIES:
- To regularly generate high quality media coverage of Oxfam’s programme and advocacy work, primarily for Lebanon but also occasionally international outlets. This includes developing press releases, reactive lines, questions and answers and to organise press conferences, media briefing, organising visits of journalists and celebrities to programme locations (including logistical arrangements).
- To produce digital contents (stories, photos, blogs, videos) to be used on Oxfam and other websites and to liaise with relevant staff at regional and Oxford level to maximise the use of the contents generated.
- To act as spokesperson for Oxfam in media interviews if required, and brief other staff ahead of media interviews or press conferences.
- To contribute to media and overall campaigns strategy planning for the Syria response.
- To regularly visit country programmes to ensure a direct link between programme work and media coverage, and to identify and generate high quality media and communication opportunities.
- To build relationships with media colleagues in other organisations (eg NGOs, UN agencies), to coordinate and collaborate on media projects.
- To build and maintain excellent relationships with Lebanese media outlets and maintain a database of Lebanese media contacts.
- To monitor and evaluate media coverage generated and to draw lessons to improve coverage, and provide regular analysis on Lebanese media coverage issues relevant to Oxfam’s programme and campaigns work.
- Flexibility to work out of normal offices hours is required, recognising media is not a standard “office hours” job.
Skills
- Minimum of 2 years experience for holders of a Masters Degree or 4 years for holders of a Bachelors Degree. The experience should be working in the Lebanese media environment, either as a journalist or as a media officer, with a proven record of generating media coverage.
- Strong writing skills, preferably with a history of writing for media, and ability to produce quality communication materials within tight deadlines.
- Strong organisational and personal management skills, with ability to prioritise work issues to meet deadlines.
- Strong social media skills (eg using websites/Twitter/blogs)
- Good interpersonal skills and ability to develop and maintain relationships
- Good analytical and conceptual thinking skills with good strategic perspective, able to understand complex issues and information from different sources and present this clearly and simply
- Ability to work creatively, effectively and in an innovative manner and to identify and develop new ways to use the media to Oxfam’s advantage
- Excellent communication skills, in written and verbal
KSaleh@oxfam.org.uk
