The Marketing Specialist is responsible for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximize revenues and drive traffic to the stores.
Key Responsibilities
- Participate in setting up and implementing marketing strategies as well as a timetable of promotions and activities in support of the marketing plan aiming at maximizing consumer brand awareness and revenues
- Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities
- Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization
- Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
- Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
- Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions for generating brand revenue, profitability and increasing market share
Desired Skills and Experience
- Strong knowledge of key Marketing and Advertising principles
- Bachelor’s Degree in Marketing or equivalent
- 2/3 years of experience in a similar field
- Sports experience is a plus
- Fluency in English; Arabic is a Plus
- Proficiency in MS Office
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