Social Media Specialist/Consultant - Experts4social - KSA

The Social Media Specialist role requires an individual who can harness integrated marketing communications, brand building, corporate communications, social media marketing, stakeholders’ engagement and issues management to create, implement and monitor a comprehensive social media strategy and program for the brand and client, helping accelerate community building, brand visibility, healthy engagement and increase client’s business.

He/she will be the primary point of contact for each brand’s social presence and will drive social strategy development and brand/product integration.

He/she will play a leading role in driving audience engagement for our clients in the social media space. He/she has a strong grasp and demonstrable knowledge of social media, being immersed in it both personally and professionally.

He/she is an experienced user of social media platforms and has the experience of running social media campaigns and is an expert in instigating and participating in valuable consumer conversations on behalf of our clients.

He/she is able to produce excellent written materials (deliverables) and understand the importance of creating engaging content and maintaining the appropriate etiquette.

He/she has a broad experience with a variety of monitoring and evaluation tools.

He/she is able to produce excellent written materials (deliverables) and understand the importance of creating value via social media, not just fans, engaging the company with adequate content and maintaining the appropriate etiquette.

He/she has an experience in working in KSA, understanding the culture and social media engagement needs, culture and constraints.

Main responsibilities & duties
Strategic planning
- Develop, communicate and oversee a strategic plan for building/enhancing the client’s brand and enhancing client's customer loyalty via social media.
- Responsible for the creation, conception, and presentation of social media strategy and integrated marketing campaigns.
- Provide strategic leadership for agency partners and internal stakeholders on social integration and best practices; lead and manage annual social execution planning; stay abreast of competitive landscape.
- Collaborate with client to uncover and articulate business needs and objectives, craft appropriate strategies and identify/implement programs to achieve client goals

Community Management
- Drive engagement on Facebook, Twitter, LinkedIn, Google+, Instagram, Blog, Forums, or any social media channels used and recommended to clients
- Responsible for creating the client's community, driving participation and collaboration initiatives as well as delivering best practices
- Responsible for the coordination of client service, production and strategy/planning teams ensuring that community strategy supports overall client's brand goals and objectives
- Produce and manage monthly and weekly editorial planning for clients’ social channels
- Create, implement and manage all escalation processes with client/internal teams
- Create and enforce the Social Media Guidelines as defined by the client

Campaign Management
- Ensure that daily program requirements are being executed and that overall strategy/program goals are being met, on a daily, weekly and monthly basis
- Provide daily supervision of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
- Responsible for leading and implementing targeted, transparent blogger/influencer outreach campaigns that strictly adhere to WOM ethics and best practices.
- Ensure consistency of messages across multiple networks

Client management
- Responsible for ongoing management and execution of the social media strategy and programs of assigned clients (deliverables, account set-up, training, implementation)
- Provide clients with sound support and advice
- Develop and foster account relationships, including understanding of each brand’s goals, markets, needs and expectations. Create/maintain both vertical and horizontal client contact relationships, working toward deeper penetration at senior management level.
- Attend and lead client meetings on an ongoing basis, interface as needed with executive level and middle management level
- Create and deliver strong and compelling communications providing context and rationale to the client behind recommendations, proposals and new ideas.
- Facilitate strong relationships and open communication between client leadership and internal team.

Reporting & analysis
- Lead social media monitoring efforts (brand perception, online reputation, competitors presence); distribute learnings and insights, address issues and opportunities. Act as a liaison with other internal team members. Provide directional learnings and actionable insights across all metrics.
- Develop, manage and share trend reporting and opportunity landscape.
- Aggregate metrics and provide campaign scorecard across all execution channels.

Team leadership
As a Consultant, you’ll have to supervise executive and associate members of the team such as Analysts and Community Managers.

Qualifications
- Bachelor's Degree
- Master’s Degree Preferred
- At least 5 years experience in marketing and social media strategy
- English: Fluent written and oral
- Arabic: Excellent - Fluent written and oral
- High knowledge & usage of social media platforms and tools
- Knowledge of social media monitoring / analysis systems & ability to translate this data into valuable insights to assist clients’ business
- Ability to convince
- Exceptional communication skills with the team
- Excellent verbal, written (copywriting), and presentation skills.
- Self-driven
- Results oriented, with a positive outlook
- Strong content management & editorial experience
- Strong team player
- Strong attention to detail
- Good project management skills
- Actively participates in a wide variety of social media activities such as blogging, community development and management.

CV and motivation letter to info@experts4social.com