Account Executive - Social4ce - Lebanon

The Social Media Account Executive will work within social4ce, acting as a link between clients and the agency. He/she is responsible for liaising between the client and other agency staff to coordinate social media campaigns.

The Social Media Account Executive will liaise closely with his/her clients throughout campaigns, often on a daily basis. He/she will manage administrative and campaign work, ensuring that this is all completed on time and on budget.

The Social Media Account Executive will report to an account manager.

The Social Media Account Executive role requires an individual who can harness integrated marketing communications, brand building, corporate communications, stakeholder engagement and issues management to advance the brand via social media.

He/she will be the primary point of contact for each brand’s social presence and will drive social media strategy implementation.

He/she has a strong grasp and demonstrable knowledge of social media, being immersed in it both personally and professionally.

He/she is able to produce excellent written materials (deliverables) and understand the importance of creating engaging content and maintaining the appropriate etiquette.

He/she has experience with a variety of monitoring and evaluation tools.

Responsibilities & skills
Strategy Implementation
- Implement the strategic plan developed by the account manager or lead strategist for building the client’s brand and enhancing customer loyalty via social media.
- Collaborate with client and partner agencies to uncover and articulate business needs and objectives, and provide appropriate recommendations strategies and identify/implement programs to achieve client goals
- Partner with teams on special projects, leverage content, design, digital media and engagement marketing groups to identify and, create and support new solutions and opportunities for consumers and Brand teams.

Campaign Management
- Ensure that daily program requirements are being executed and that overall strategy/program goals are being met, on a daily, weekly and monthly basis
- Provide daily supervision of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.z
- Responsible for leading and implementing targeted, transparent blogger/influencer outreach campaigns that strictly adhere to WOM ethics and best practices.
- Ensure consistency of messages across multiple networks

Client management
- Responsible for ongoing execution of the social media strategy and programs of assigned clients (deliverables, account set-up, training, implementation)
- Provide clients with sound support and technical advice
- Attend client meetings on an ongoing basis, interface as needed with middle management level on client side

Reporting & analysis
- Lead social media monitoring efforts, distribute learnings, address issues and opportunities. Act as a liaison with internal client departments. Provide directional learnings and actionable insights across all metrics.
- Develop, manage and share trend reporting and opportunity landscape. Aggregate metrics and provide campaign scorecard across all execution channels.
- Manage social ad/media campaign(s), including all reporting and learning communication.

Monitoring & research
- Monitor online competitor presences/perceptions
- Ability to collect relevant data for social media audits and benchmarks
- Research new blogs and channels for relevance and trend identification

Qualifications
Languages
- English fluent: written and oral
- Arabic fluent: written and oral
- Abilities to deal within a multicultural environment

Presentation skills
- Ability to convince
- Exceptional communication skills with the team
- Excellent oral, written (copywriting), and presentation skills.
- Self-driven
- Results oriented, with a positive outlook
- A clear focus of high quality and business profit

Computer knowledge
- Proficiency in Word, Excel, PowerPoint
- Social Media monitoring tools like Radian6, Buzzlogic, Omniture, Google Analytics…

Specific Social Media Skills
- High knowledge & usage of Social Media tools such as:
- Facebook, Twitter, Linked In, Blogs, YouTube etc.
- Social media monitoring tools
- Strong content management and editorial experience
- Knowledge of social media monitoring / analysis systems & ability to translate this date into valuable insights to assist business & clients.
- Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
- Understanding of popular social networks – design, functionality, users

Qualifications
- Undergraduate degree in communications, journalism, marketing, advertising, public relations, media studies, business and/or related fields.
- 2 to 3 years of digital (and traditional) account experience
- Previous experience with social media planning and implementation, including metrics and analysis and/or community management is a plus
- Exceptional attention to detail
- Strong team player
- Strong research and project-management skills

CV and motivation letter to careers@social4ce.com