A Community Manager is the face of a company, managing communications in both directions. This digital savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things handling the social engagement on behalf of our clients.
It’s a Web 2.0 communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and offline.
The Community Manager is responsible for moderating User Generated Content that appears and escalating any issues to the appropriate internal/client teams.
The Community Manager will be responsible for ensuring active and engage communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. The goal is to establish a presence for our clients as well as to integrate their messaging into the community in a compelling and valuable way for the members.
Main responsibilities & duties
Community Strategy
- Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns.
- Interpret the direction of strategy/planning and creative leads.
- Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.
Content creation - Publishing
- Create and maintain editorial planning (schedule for posts on each of clients social media channels)
- Post relevant content in accordance with approved (by clients) editorial planning
- Writing blog posts, articles, newsletters, communications materials, and prepare adequate multimedia content material for social media channels
Moderation
- Review user generated comments and posts in a quick and timely manner
- Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
- Enforce the Social Media Guidelines as defined by the brand/client
- Escalate User Generated Content, where appropriate, to internal and client stakeholders.
Campaign Management
- Ensure that daily program requirements are being executed and that overall strategy/program goals are being met, on a daily, weekly and monthly basis (on schedule and on goal), (often in collaboration with the client’s Social Media coordinator)
- Provide daily supervision of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
- Responsible for leading and implementing targeted, transparent blogger/influencer outreach campaigns that strictly adhere to WOM ethics and best practices.
- Ensure consistency of messages across multiple networks
- Resolve issues as they arise
Social media marketing – creating, managing and growing clients’ presence through blogs, Twitter, Facebook, and other strategically relevant online social channels.
Communications/marketing strategy – the Community Manager is responsible for helping creating strategic marketing/communications plans to provide direction for the clients social media program, working with team members strategists.
Analytics: Listening & Reporting – Utilize social channels analytics tools, to monitor daily clients online communities’ engagement and adapt when need be engagement strategy and tactics.
Qualifications
Languages
- Arabic: excellent written & spoken (native)
- English: fluent: written, spoken
- Digital communication skills
- Presentation skills
- Ability to convince
- Excellent written and verbal communication skills, ability to prepare clear and concise client-ready documents
- Excellent verbal and written copywriting skills
Computer & SM knowledge & skils
- Word, Excel, PowerPoint
- Strong expertise with Excel and experience working with popular social media analytical dashboards
- High knowledge & usage of Social Media tools such as: Facebook, Twitter, LinkedIn, Blogs, YouTube,Instagram, Pinterst, Google+, etc.
- Web literacy and strong digital knowhow
- Actively participates in a wide variety of social media activities such as blogging, community development, bookmarking, etc…
- Demonstrated ability to produce content editorial planning in a social media/web 2.0 context and environment, understanding the different engagement rules necessary on each social media channel.
General skills
- Good understanding of digital marketing strategies and tactics across a range of disciplines including social media, search marketing, branding, HR and others
- Ability to communicate fluently with business audiences
- Excellent eye for detail and accuracy
CV and motivation letter to info@experts4social.com
