The candidate must demonstrate extensive social media experience. This means that the person is actively participating in a wide variety of social media activities such as Twitter, blogging, community development and management, social bookmarking, commenting, etc. and is well-connected with the broader social media world. The second important part is that the candidate must be able to communicate with clients.
Responsibilities
- Adapt clients offline persona to online channels
- Respond to & engage all inquiries for your company on social sites (Twitter, Facebook, LinkedIn, Flickr, YouTube, blogs)
- Seek out & join conversations about clients' market on social sites
- Delegate to experts in the company on topics fit for their input
- Monitor trends in your market and appropriately apply that knowledge to increasing the use of social media
- Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company's products and services
- Measure the impact of social media on the overall marketing efforts
Requirements
The ideal candidate will have experience in the following areas
- Social media tools and techniques
- Marketing (traditional, new media, guerilla and 'word of mouth')
- Product marketing
- Press and analyst relations
- Sales
- Project management
The key attributes for this position include
- Social, online and offline
- Engaging in communication
- Creativity
- Ability to contribute individually, and lead, manage or participate in cross-functional teams
- Ability to synthesize large amounts of data into actionable information
- Excellent writing skills, English, French and or Arabic
- Excellent verbal communication skills
- Persuasiveness
- Ability to create great working relationships with all levels within the company and across multiple disciplines
jobs@addbloom.com