Hiring a Marketing Director that will lead in developing the overall marketing strategy including key messages, campaigns, products and services to support sales and investment targets for zeedna.
The role includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research online and offline. The work is often challenging, varied and exciting.
Marketing Responsibilities
- Building the overall marketing communications plan & budget;
- Communicating with target audiences, sourcing advertising opportunities and placing adverts (DIGITAL AND NON) in the press and INTERNET (local, regional, national and specialist publications, TV, Radio and ONLINE Channels);
- Identifying stakeholders and delivering relevant messaging across stakeholder groups;
- Managing the production of marketing materials, including e-newsletters, leaflets, posters, flyers, newsletters and and DVDs;
- Liaising and networking with clients, colleagues, suppliers and partners
- Writing and proofreading copy;
- Arranging for the effective distribution of marketing materials;
- Maintaining and updating clients databases;
- Organizing and attending events (conferences, seminars & exhibitions)
- Sourcing and securing sponsorship;
- Conducting market research such as clients questionnaires, focus groups
- Evaluating and marketing campaigns;
- Monitoring competitor activity
Clients & Partners interaction
- Keep clients and suppliers informed of zeedna via the marcomm plan
- Feature clients stories in newsletters & media
- Generate PR activity around suppliers/partners
- Survey clients satisfaction with the support of the Operations / Support Team
Team interaction
- drive sales through marketing activities
- support internal teams at providing market data
- liaising with designers and printers;
- Provide feedback to OPERATIONS & PRODUCT DEVELOPMENT on the market requirements
- Maintain internal awareness of marketing campaigns
Internal Duties
- Use reporting tools as may be requested by management
- Manage marketing budgets
- Travel as required
- Manage team meetings and internal communication
- Define the sales business processes
- Manage internal sales and marketing systems
- Perform other duties as may be assigned by management such as marketing and public relations. Press releases, editorials, corporate write up and presentations, etc...
Minimum Skill Requirements
- Minimum total 10 years experience
- MBA or comparable degree or experience
- Proficiency in online marketing & community growth strategies, search engine optimization, social media, online publishing and ecommerce experience
- Track record in startup management and online sales
- Software as a service experience
- Fluency in using word/excel & powerpoint, marketing and advertising systems
- Ability to quickly learn and adapt to new systems
Professional Qualities
Communication
- Professional public speaking skills
- Arabic / English Fluency oral
- Clearly articulate ideas and thoughts verbally and in writing.
- Listens to others and accepts input from team members.
- Presents to client professionally (trains if no experience)
Leadership
- Appreciation of and dedication to the cause of zeedna
- Outstanding interpersonal skills
- Displays a positive attitude.
- Demonstrates flexibility in day-to-day work.
- Sets high standards of performance for oneself.
Teamwork
- Establishes harmonious working relationships with team members.
- Maintains a cheerful disposition & use opportunities to learn the team
- Shows initiative in interacting with and collaborating with team members on projects and zeedna activities
jobs@zeedna.com
