The Brand Manager is responsible for leading the retail brand management team in the development and execution of strategic and brand’s value-centered plans- He/she contributes to the development of his/her brand in terms of promotion, event planning, business analysis and new product development for the brand’s established stores- He/she consults with his/her direct commercial manager for support and guidance.
Key Accountability
- Provides advice and leadership in his/her area of expertise affecting Azadea’s businesses to meet long and short-term corporate objectives.
- Coordinates activities of merchandising departments to obtain optimum efficiency of operations with minimum costs in order to maximize profits.
- Recommends additions to, or deletions of merchandise to be sold in the store and inspects merchandise to ensure that it is correctly priced and displayed.
- Ensures proper knowledge transfer and trains Area Brand Managers, Shop Managers and their assistants to comply with policies set forth by the company and to implement brand’s image in their shops.
- Plans, directs, manages activities of assigned personnel in the shops, delegates assignments and provides counseling and guidance to help subordinates enhance work performance.
- Plans layout of stock room, warehouse and other storage areas, considering turnover, size, weight, and related factors of items stored to ensure controlling and supervising orders’ quantities and sales inventory results in coordination with the Country Manager.
- Analyzes the market segment at which the store product is aimed, along with prices and competition to ensure providing brand related reports and data on a regular basis.
- Sets sales policies and stock levels and recommends them to his/her direct Manager to ensure high quality standards for sales, rotation and loss.
- Plans and organizes events, prepares promotions, sales and special collection for the brand, as well as liaises with the Marketing department and the suppliers to facilitate sales of the brand.
- Participates in recruitment, training, motivating and developing reporting staff to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.
- Coordinates with window dressers their schedules and work plans.
- Ensures standards for sales, rotation and loss are established.
- Represents Azadea, coordinates and liaises all commercial strategies, challenges and solutions with the suppliers.
- Selects collection and products in accordance with the market’s taste.
- Coordinates with Country Managers to set the budget of the season.
- Visits stores and ensures proper functioning of the operation.
- Develops and implements brand’s specific policies and procedures in coordination with concerned Regional departments.
Qualifications, Experience, Knowledge
- Bachelor’s degree in business administration, fashion administration or equivalent.
- 5 years experience in fashion retail.
- Fluent spoken and written English- Spanish, Italian or French is a plus.
- Strong analytical and critical thinking ability.
- Good presentation, communication and negotiation skills.
- Strong commercial awareness and creativity skills to increase turnovers and profit.
- Strong product management skills, with the ability to juggle tasks.
- Ability to prioritize and organize multiple projects with strong attention to detail.
- Demonstrated leadership qualities.
- Strong vision of the organization's mission.
- Computer knowledge.
Competencies
- Deciding and initiating action
- Leading and supervising
- Working with people
- Relating and networking
- Persuading and influencing
- Creating and innovating
- Planning and organizing
- Delivering results and meeting customers’ expectations
- Adapting and responding to change
- Achieving personal work goals and objectives
- Entrepreneurial and commercial thinking
hr.lb@azadea.com
