Jamalouki.net is looking for a Social Media Editor to help spearhead how we share content and engage with our audience across Facebook. The role will play a key part in growing Reader’s Digest’s audience and maximizing social reach and engagement across our millions of existing fans. The ideal candidate should have a journalism and/or social media background, preferably in a fast-paced website. He or she must be interested in fashion and beauty and eager to stay current with the quickly evolving digital universe, and will be working in collaboration with Product, Editorial, and Analytic teams.
Responsibilities
- Write, schedule and publish unique and compelling daily social content across Facebook, with a strong focus on driving traffic and conversion, growing qualified audience, and boosting engagement.
- Optimize copy, photos and links out to Jamalouki articles for publication across Facebook.
- Test, analyze and recommend optimal day of week/time of day posts, optimal blend of video and text posts, and optimal blend of traffic driving and engagement activities.
- Create, test and analyze Facebook strategy.
- Help shape brand positioning to increase audience and drive user engagement, using data to identify new opportunities for the site including editorial gaps, tools, content partnerships and more.
- Create, develop, execute and analyze testing programs; and report to the team on a regular basis about what is working and recent test results.
- Plan and manage a dynamic and engaging social calendar of events, content promotions or contests.
- Collaborate with teams including editorial, PR, advertising and consumer marketing to develop and support Facebook strategies.
- Track competitive landscape to identify trends and opportunities within the space.
- Strategize implementation of graphics, GIFs and videos based around Jamalouki content.
- Pitch stories based on social trends.
- Develop and create content to communicate relevant messaging and stories to the right audience at the right time, based on real-time insights.
- Engage with relevant accounts to create good relation with Jamalouki.
- Monitor social performance analytics across Facebook.
- Live stream, capture and cut video on mobile.
Qualifications and skills
- Strong communicative sense, nice and dynamic tone of voice
- Self-driven
- Bachelor’s degree in journalism, digital marketing, communications, new Media or public relations.
- Strong interest in fashion and beauty, current events, celebrities and social media.
- 0-2 years’ experience reporting news on social media for an online publication.
- Strong written and verbal Arabic communication skills.
- Familiarity with basics of graphic design, formatting, presentation.
- Nose for spotting trends before they happen.
info@jamaloukimag.com
