Production of a TV spot on elderly issues
Terms of Reference
Production of a TV Spot on Elderly issues
Population and Development Project Ministry of Social Affairs
And the United Nations Population Fund Lebanon
Objective
Based on the above rationale, the PD project, in collaboration with the DFA and the Information, Education and Communication (IEC) Unit at MOSA, aims at supporting the production of a series of TV spots that shall address different aspects and issues with relation to Elderly rights.
Within this context, the PD project is seeking services of a production house to produce the first TV Spot in this series. The main objective expected from this spot is to emphasize on the diversity and richness that come with Ageing as a result of a lifetime contribution, strength and resourcefulness; and to stress therefore on their right in actively participating in the society as a whole.
Key Message and Target Audience
In light of the above mentioned objective, the TV spot shall communicate the spirit stated in the following key message: “Older persons are not a burden on society or a dysfunctional part of it. They are rather strong, vital contributor in the life, and we can rely on them”. It is worth mentioning that this message was set through a rapid participatory approach whereby various relevant stakeholders (MOSA, Elderly institutions, experts in the field of Ageing, researchers, services providers, UNFPA...) were consulted to identify a key priority for this first TV spot.
While the TV Spot will reach the population at large, yet it aims at targeting specifically older persons’ caregivers and fellows being family members or service providers.
Scope of the work
The consultancy firm will be jointly identified by MOSA and UNFPA on basis of agreed upon criteria for selection, and contracted by MOSA. It is expected to undertake the following duties, noting that approval of concerned parties (UNFPA and MOSA) is required before moving from one step to another:
- Prepare an action plan with timeline of tasks to be carried out under this assignment and that shall be discussed with PD Project, IEC and DFA.
- Review relevant information that shall be provided by the PD Project.
- Participate in consultation meetings with concerned parties (PD project, UNFPA, IEC Unit and DFA) during the whole implementation process. During these consultation meetings, assess preferences for the final re-worded key message, and scope and nature of the story board.
- Develop the creative storyboard, in line with consultations with concerned parties, for a 35-40 seconds TV Spot which should clearly summarize the key message.
- Develop the concept and the script. In case celebrities are to be starred in the film, the company shall be responsible for guiding them and supervising the shooting. The PD project in collaboration with the IEC Unit at MOSA shall facilitate the contacts.
- Propose shooting scenarios and locations including details about the related logistics, shootings and authorizations.
- Design, develop and produce the first version of the TV spot.
- Test the draft of TV spot with selected audience (including representatives from older people, MOSA, UNFPA, researchers, service providers, etc…) before publishing the ad.
- Finalize the TV spot based on feedback received during the piloted phase.
Deliverables
The expected outcome of this assignment will consist of delivering a TV Spot, on DVD (5 copies) and HD Video File (10 copies) with the following special features:
- Accurate, reliable, and highly professional output (Full HD).
- Original and creative concept that has not been published nor duplicated before.
- The film length should be between 35 and 40 seconds.
- The selected Music should be copyrighted.
Duration of Assignment
This consultancy will be conducted over a period of 10 weeks starting from the date of issuance of the contract.
Submission of Proposals
Applicants are expected to submit:
- A technical offer including:
- Concept and storyboard
- Profile and portfolio of the company
- Links to at least two TV spots produced by the company
- Financial proposal detailing the cost and including pre and post production.
The evaluation of offers will be carried-out according to a 70/30 scheme, where the technical offer accounts for 70% and the financial offer for 30%. Weights within the technical offer are allocated as follows:
- Understanding of brief and quality of concept and storyboard 50%
- Relevant experience and track records 20%
It is to be noted that for not selected applicants, the concept and storyboard remain their property solely.
Support to be provided by MOSA
- Provision of relevant data, statistics, reports, information, etc.
- Facilitate access to Elderly institutions if need be.
- Support in making contacts/meetings with relevant stakeholders.
- Review and provide input on initial storyboard/concept/script/music.
Required Qualifications
- Proven capacity as full-service production house covering TV spots.
- Previous experience in advertising social and human rights issues or related field.
- Proven experience in innovation and creativity.
- Good knowledge of new and evolving technologies and digital platforms.
- Experience in working with public sector clients and with international organizations is an asset.
- Extensive knowledge of the Lebanese society and a clear idea of the Elderly issues in Lebanon is an asset.
How to apply
Interested firms who meet the above required qualifications should submit their technical and financial proposals by no later than September 30, 2014 electronically to the following email address:
rahme@pdslebanon.org and aghnatios@pdslebanon.org
Please indicate the following title under subject when submitting proposals: “Consultancy for the production of a TV Spot on Elderly Rights”.
Any request for clarification shall be sent in writing to the above mentioned emails. Responses will be shared with all applicants.
