- Provide regular consumer and trade facts/ insights as well as a strong rational point of view to support Regional Brand team’s ‘strategy and toolkit’ development work (regional brands)
- Define and align with Commercial team on a yearly basis (and revise monthly) the detailed Brand activity plan, including 12 month calendar, investment breakdown, leveraging the regional Brand strategy and regional Brand toolkit developed by the Regional team
- Review internal sales/ Nielsen retail audit/ any available research data/ competitor insights to draw clear actionable learnings on performance vs targets. Brief key stakeholders on significant developments and implications - recommend for alignment any required actions/ adjustment to plans
- Lead the country execution of any agreed new product launch, deploying tools developed by the Regional team (product/ communication). This includes roadshows for Sales force briefing, definitition and alignment on launch performance targets, management with Trade Marketing of any agreed visibility/ activation/ sampling programmes, follow-up with the Media agency to ensure agreed media brand exposure is implemented as agreed
- Support country S&OP planning on a monthly basis through competent fact-based input to demand planning cycle, including clear communication of market development trends/ competitor activity/ expected brand offtake development driven by the activity plan
- Propose to regional Team for consolidation/ prioritization any sizeable new product development ideas based on strong local Market/ consumer understanding
- Manage, coach, help develop Direct report(s) in case the given Brand size/ complexity justifies a direct report (ABM) reporting to this position
Desired Skills and Experience
- Bachelor of Marketing or Equivalent
- Knowledge of marketing. Understanding of sales & trade marketing
- MS Office applications
- Written and spoken fluency in English & Arabic languages
- 4 to 5 years’ experience in a Brand Management role
- Strong sense of ownership and self-drive
- Sense of urgency, bias for action, ability to take calculated risks
- “idea leadership”, i.e. ability to define a clear strategic vision based on consumer and competitor understanding and to assertively champion this vision with the Regional Brand Team
- Problem solving & decision making
- Superior Interpersonal/ communication skills
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