Responsibilities
- Develop and execute marketing plans and programs, both short and long range, in order to ensure the profit growth and expansion of Deek Duke brand
- Establish marketing goals in order to ensure increasing in market share and profitability of Deek Duke
- Conduct demographic and other marketing studies in order to identify trends to maximize effectiveness of marketing efforts
- Research targeted markets and evaluate marketing strategies in order to identify and pursue potential consumers of Deek Duke services
- Plan and oversee the organization's advertising and promotion activities in order to achieve best results of each campaign
- Communicate plans and controls to outside advertising agencies on on-going campaigns in order to maximise exposure
- Develop plans and manage CRM programme for Deek Duke guests in order to build customer loyalty
- Develop and recommend pricing strategy for the organization in order to drive profitability and market in the long term
- Evaluate market reaction to advertising programs, merchandising policy and product packaging and formulation in order to ensure the timely adjustment of marketing strategy and plans
- Conduct marketing surveys on current and new product concepts in order to meet changing market and competitive conditions
- Prepare marketing activity reports in order to review and track effectiveness of campaigns
- Cooperate with upper management in order to set long-term marketing goals and strategies
- Prepare regular reports for the Business development Director
Position Requirements
- B.A or M.A in Marketing, Communications, or Business
- Minimum of four years in managerial role
Key Skills & Competencies
- Integrity & Confidentiality
- Achievement / Results Oriented
- Creativity & Innovation
- Flexibility
- Initiative
- Teamwork
- Leadership
- Customer Satisfaction
- Quality Orientation
hr@roadsterdiner.com
