A Community Manager is the face of the company, managing communications in both directions. He is responsible for all communications, PR, social media, events, and content creation, among other things.
The Community Manager will be responsible for ensuring active and engage communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. The goal is to establish a presence for our partners as well as to integrate their messaging into the community in a compelling and valuable way for the members.
Accountabilities & Responsibilities:
Community Strategy
- Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
- Interpret the direction of strategy/planning and creative leads
- Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives
Content creation - Publishing
- Create and maintain Content Calendars, including writing Facebook Status Updates
- Post relevant content in accordance with Content Calendar
- Writing blog posts, articles, newsletters, communications materials, and material for social media channels
Moderation
- Review user generated comments and posts in a quick and timely manner
- Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
- Enforce the Social Media Guidelines as defined by the brand
- Escalate User Generated Content, where appropriate, to internal and client stakeholders
Social media marketing
Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
Customer relations
The Community Manager is responsible for customer
support – answering questions however they come in (phone, e-mail, Twitter)
Communications/marketing strategy
The Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
Analytics: Listening & Reporting
- Utilize social listening tools like Radian6, Buzzlogic,… to generate insights
- Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
Team leadership
Participate constructively in inter-departmental brainstorming and crisis management sessions.
Minimum Knowledge & Experience
- Education: Bachelor degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or related fields.
- Languages Written and spoken fluency in English & Arabic languages
- Computer Knowledge Word, Excel, PowerPoint, Social Media monitoring tools
- Experience 2 to 3 years of experience managing social media platforms or communities for brands
Specific Social Media Skills
- High knowledge & usage of Social Media tools such as:
- Facebook, Twitter, Linked In, Blogs, YouTube etc.
- Social media monitoring tools
- Strong content management & editorial experience
- Knowledge of social media monitoring / analysis systems & ability to translate this date into valuable insights to assist business & clients.
- Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
- Understanding of popular social networks – design, functionality, users
- Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
Apply Online