The SEM is responsible for successfully building, maintaining, growing paid search campaigns and assisting the daily management of paid search campaigns. He is also responsible for creating, managing and optimizing SEM campaigns and have strong knowledge of SEM best practices. The Search Engine Marketing Specialist will be responsible for the creation and management of Search Engine Marketing campaigns. This includes account structure, keyword research, landing page testing, ad text creation, bid management, display network and others, while incorporating Direct to Consumer promotions.
Requirements
- Minimum of 1 year experience in Search Engine Marketing (SEM).
- Bachelor’s degree (preferably with a focus in Marketing).
- Experience working with Google AdWords Search.
- Experience working with Web Analytics tools.
- A firm understanding of interactive marketing and online media.
- Ability to think and problem-solve creatively.
- Ability to problem-solve customer issues and escalate issues when additional assistance is required.
- Excellent written and verbal communication skills.
info@wikymedia.com