- Develop the overall Deloitte ME communicating strategy to meet business objectives
- Manage regional Comms initiatives, including the development and execution of communication plans, communication of strategic business developments, promotion of thought leadership materials etc
- Provide counsel to Middle East member firms to help ensure alignment with global and regional business and Communications objectives, specifically in regard to internal and external communication practices and tools
- Support implementation of global and regional function and industry Comms activities at regional and Middle East member firm level
Internal communications
- Set an internal communications strategy
- Communicate strategic initiatives, business/industry developments, events and people issues at the regional level to inform, influence, obtain feedback or prompt action
- Draft, edit and submit content for various global and regional internal communication vehicles (e.g. CEO and leaders communications, regional and office newsletters intranet)
- Manage the ME Point of View magazine Middle East CEO eNewsletter
- Input on setting regional internal communications objectives and priorities for annual Comms plan in line with global and regional business plans
- Oversee the Media function (public relations related issues such as newspapers, press conferences, management interviews and exhibitions)
External communications/public relations
- Oversee the development of regional public relations strategies that supports corporate and industry campaigns
- Oversee the PR and Media function (public relations related issues such as newspapers, press conferences, management interviews and exhibitions).
- Supervise the PR team and activities
- Support Middle East leaders in their efforts to build effective relationships with specific journalists/media outlets as needed
- Ensure policies and procedures are set to distribute global, regional and local news releases and media pitches, and coordinate implementation of campaigns at ME practices, and closely oversee the following activities of the PR team:
- Develop and maintain targeted lists of journalists
- Prepare key media messages, press releases, and pitch letters ensuring messaging aligns with communications framework and brand standards
- Ensure media releases receive all required approvals (legal, risk, PR, brand etc.)
- Adapt global/regional press materials for use in Middle East countries
- Coordinate distribution of release and pitch efforts to targeted media through Deloitte offices professionals, website and other social media tools
- Create accompanying project and collateral
- Support Firm spokespeople by providing interview preparation, overseeing interviews, and providing feedback
- Secure byline article placements
- Monitor media coverage; analyze results and prepare status and final following each campaign
Requirements
- Bachelor's degree required; master's degree is a plus
- 7 year experience in progressive communications related roles. Previous experience in a large, global corporation desired; agency experience a plus
- Proven ability to influence and counsel senior management
- Ability to influence and collaborate in a highly-matrixed, global environment
- Experience managing creative professionals and agencies
- Ability to travel as required by the needs of the business
- Proven expertise in a variety of business communications disciplines and media. Portfolio of previous work required
- Arabic is a MUST
Essential
- Managing a team and communicating ideas
- Excellent Arabic and English communications skills at all levels
- Excellent writing skills
- Significant experience of planning and implementing marketing and communications strategies
- Experience of gaining maximum value from social media tools and online campaigns
- Confident budget management
- Ability to plan and prioritize responsibilities whilst working to tight deadlines
Apply online
