- Developing and maintaining strategic marketing technique to meet organizational objectives.
- Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed.
- Oversee the design, development and implementation of marketing, advertising and promotional programmes of individual Fashion and Hospitality businesses.
- Responsible for the marketing of various materials and tools tailored exclusively to the retail fashion and food industry.
- Planning and implementing cross promotions between our own brands and also with other companies with complementary brands.
- Ensure brand visibility.
- Oversee the planning and managing all the Public Relations activities. Work with advertising agency and media companies. Initiate mechanisms and systems set up for organized consumer demographic profiling.
- Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
- Manage the Marketing Department Budget and deliver all marketing activity within agreed budget.
- Direction of marketing staff where budgets are devolved.
- Manage all aspects of brand receipt and distribution.
- Managing the entire selling life cycle from strategic planning to tactical activities.
- Conduct market research to assess the consumer acceptance of our brands and presence in their minds and to keep a track periodically.
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Driving a solution set across development teams (primarily Marketing/ Communications) through market requirements, product contract, and positioning.
- Developing and implementing a company-wide go-to-market plan.
- Analyzing potential partner relationships for Sales products.
- Maintain professional internal and external relationships that meet company core values.
- Proactively establish and maintain effective working team relationships with all support departments.
- Perform other related functions that may be assigned from time to time.
Skills
- Sales and Marketing/Retail Chain
- 10 to 15 years experience in Sales and Marketing, with at least 10 years in a managerial capacity
hrcv@parisgroup.ae
