The Marketing Manager role is an exciting and demanding role with direct contact with partners and client teams acting within defined areas of expertise and helping in driving the business forward and realize its growth targets.
Responsibilities
- Update tools and templates for working on proposals and maintain proposal library of best practice.
- Manage the development and construction of proposals for service and ensure quality goals are met and timely delivery.
- Collaborate with Partners, industry and functional business leaders to assess feasibility and implementation strategies.
- Contribute to the development of marketing plans (internal and external) to support the business and operational priorities.
- Coordinate market research as required - prospective clients, competition, existing clients, industry trends, etc.
- Establish and implement a social media strategy
- Optimize social media initiatives for success while protecting the reputation of the brand in this channel. Help identify strategies t increase user engagement, user volume, user frequency and visibility.
- Coordinate the development and the implementation of programs that assist client service professionals to solidify relationships with clients and target companies (i.e. conferences, seminars, events, and communications).
- Other responsibilities include advertising development and placement, public relations support, direct mail program management, local marketing budget management, client feedback program supervision and client/target/alumni database management.
Requirements
- Minimum of five years experience in the marketing field in Lebanon or Middle East region; preferably within a professional services environment, Big 4 or similar
- Bachelor’s degree from accredited college/university
- Be creative, persuasive and self-motivated
- Be quality-focused, deadline-driven and ready to work under pressure
- Be proactive and highly organized
- Able to work independently and in a team-oriented collaborative environment
- Strong interest in digital marketing
- Excellent communication skills in English and Arabic
- Strong editing skills
lbrecruitment@kpmg.com
