Responsible for the planning, development and implementation of all of the Institute’s marketing, communication and public relation strategies and activities. Coordinates at the strategic and tactical levels with the Institute’s partners and collaborators.
Main responsibilities
Marketing, communications and public relations
- Responsible for creating and implementing:
a comprehensive marketing, communications and public relations strategy that will further develop the Institute’s image and position within the marketplace and key stakeholders (members, sponsors and partners); and,
all marketing, communications and public relations activities and materials including publications, media relations, business development activities and so forth.
- Ensure consistent communication of image and position throughout the Institute, and to all stakeholders, both internal and external.
- Responsible for editorial direction, design, production and distribution of all publications.
- Act as the Institute’s main contact point with the media. Coordinate media interest in the Institute’s mission and activities and ensure regular contact with target media and appropriate response to media requests.
- Coordinate the appearance of all print and electronic materials such as letterhead, use of logo, brochures, etc.
- Manage website and monitor social media for insights
- Regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
- Develop and monitor short- and long-term plans and budgets for the marketing/communications/public relations strategy and activities.
Business development activities
- Engage with the Institute’s main stakeholders to identify and pursue new business opportunities
- Actively manage the new business process: lead generation proposal development and submission, negotiation, and so forth.
Requirements
- A minimum of bachelor’s degree in marketing, communications, business or related field is required; MBA preferred
- At least 5 years experience in second level managerial position
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities and campaigns
- Strong creative, strategic, analytical, and organizational skills
- Experience developing and managing budgets
- Demonstrated successful experience writing press releases, making presentations and negotiating with media
- Experience overseeing the design and production of print materials and publications
- Ability to manage multiple projects at a time
- Computer literacy (MS Office suite, incl. PowerPoint) as well as social media literacy is a must
- Outstanding oral and written communications skills
- Fluency in both English and Arabic is a must
info@gccbdi.org