This is a new and exciting marketing position within an established Lebanese Group that is implementing an ambitious 10-year transformation program in the Levant following a period of consistent growth.
Holdal group is looking for a Social Media coordinator to handle the social network content of an exciting and diverse portfolio of brands. He/she would be the voice of the company and its brands externally and the voice of customers internally. This role is key as it serves as a hub & has the ability to personally connect with the customers (humanize the company/ brands), while providing feedback to many departments internally (marketing, PR, development, customer service, tech support, etc.)
Do you Tweet and use Facebook, Pinterest, You Tube every day, all day? Is building social community so ingrained you just can’t stop? Do you take pride in customer service excellence and fancy yourself an entrepreneur? Do you understand the differences and synergies between online and offline communication? Are you a young motivated individual with a proven experience and passion for blogging, micro-blogging and community participation leadership?
The successful candidate will join our internal marketing team, reporting to the head of Corporate Marketing and liaising with our external Digital Agency. Our Social Media coordinator will oversee and contribute recurrent content to holistically connect and engage with our customers while keeping in line with the corporate objectives and with each brand’s strategy.
Responsibilities
- Be the online eyes and ears of our company and its brands. Manage perceptions of many different demographic segments towards HOLDAL brands in the Levant
- Collaborate and brainstorm with brand teams, corporate marketing and the social media agency to implement the right social media strategy and manage key community events for each brand.
- Map out and suggest for each brand the right online social media mix to target a specific audience- Author blog posts, articles, podcasts, videos and screencast and other relevant mediums.
- Participate daily in conversations that surround our brands, managing engagement and interactivity with the target audience. Bring new content and answer comments with the Brand team’s approval.
- Moderate content according to the moderation policy, liaising with the legal team where required.
- Deliver copy choosing compelling visuals to complement and illustrate the copy for various social media sites. Create as well content for feeds and snippets.
- Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content.
- Identify, highlight & engage advocates.
- Creatively and proactively connect with internal and external customers.
- Serve as the initial point of contact for inbound requests. Respond positively and creatively to client feedback after liaising with the appropriate team (see below)
- Transfer the information to the appropriate departments so that they can respond accordingly: new ideas to business development, messaging effectiveness and FAQs to marketing, complaints to customer service...
- Identify and analyze issues, patterns and trends in customer requests & product performance.
- Proactively escalate issues, observations, opportunities, and insights to the executive team.
- Establish metrics & report on them as part of a monthly report along with key recommendations.
- Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can become an early adopter of these technologies.
- Participate in professional networking by following the prominent bloggers and online writers & attending events.
- Transfer the information to the appropriate departments so that they can respond accordingly: new ideas to business development, messaging effectiveness and FAQs to marketing, complaints to customer service...
- Identify and analyze issues, patterns and trends in customer requests & product performance.
- Proactively escalate issues, observations, opportunities, and insights to the executive team.
- Establish metrics & report on them as part of a monthly report along with key recommendations.
- Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can become an early adopter of these technologies.
- Participate in professional networking by following the prominent bloggers and online writers & attending events.
Skills
- Education background: Bachelor’s or associates degree in communications or a creative field
- 3+ years experience in Social Media, with experience in building social communities, managing social campaigns, and experience using social media analytics tools
- Previous experience in digital marketing, PR, blogging, online editing, or similar fields
- Excellent communication skills (written and verbal) in English, French and Arabic and the ability to crank creative editorial and technical writing output almost effortlessly
- Proficient in Microsoft Office and possesses knowledge or some experience with HTML/CSS
- Independent, creative self-starter & team player who loves running things while keeping everyone in the loop
- Loves to write & enjoys sharing ideas with others
- Spends a lot of time online and stays up-do-date on new, digital techniques and trends
- In-depth knowledge and understanding of social media universe (incl. Facebook, Twitter, YouTube, Linked In, Flickr, Forums, blogs, etc.) and their respective participants. We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
- Understands the power of feed marketing
- Has good knowledge of search engine optimization (SEO)
- Has previously demonstrated creativity and immersion in social media - Evidence of at least two successful Social Media projects where the candidate has played a major role would be essential.
- Has demonstrated the ability to implement a successful online marketing strategy (proven with testing and metrics)
- Excels in research, sourcing, managing content development and publishing
- Has the ability to analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
- Has a proven ability to communicate results to management in a fast paced environment
- Is eager to meet and exceed objectives and take on more responsibility
- Has a passion for customer service excellence
- Extensive teamwork experience: brings to the position outstanding organizational skills and the ability to handle multiple projects with multiple teams simultaneously while meeting deadlines
- Knows how to engage others to get things done
- Proactively identifies threats and opportunities in user generated content
- Experienced and efficient in preventing/managing negative publicity as well as leveraging good publicity
info@abouadal.com
