The Senior Marketing Specialist is responsible for leading various marketing activities and campaigns ensuring the Brand is consistently presented.
- Develop and implement creative marking concepts that will support the brand, generate revenues and drive traffic to the stores
- Manage day-to-day communication with stores/external partners to ensure proper implementation of promotions and lead relationships with media partners
- Specific Virgin: Identify and approach potential media customers to maximize department revenues and help achieving the marketing target
- Ensure all marketing plans/campaigns are in line with the marketing calendar and strategy set by the Marketing Manager/ Brand owner in order to ensure brand image standardization
- Stay up to date with the Market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return
- Set up and implement a timetable of promotions and activities in support of the brand, plans and campaign
- Maintain strong relationships with concerned parties while establishing a robust relationship with franchisors to assure a deeper understanding of brands and their directions at the best possible cost
- Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments
- Specific for Fashion: Support local markets with needed communication tools to attain their set marketing objectives
Requirements
- Bachelors Degree in Marketing or equivalent
- 3-4 years of experience in a similar field
- Fluency in English. Arabic is a Plus
- Proficiency in MS Office
- Change and Adaptability
- Customer Focus
- Self - Development
- Relationship Building
- Commercial Understanding
- Planning and Organizing
- Communication Skills
hr.lb@azadea.com
