Head of Social Media - Medical Center - Qatar

The Head of Social Media under the direction of Communications will drive and monitor social media conversation to support the institution's marketing campaigns and brand recognition in a calculated fashion, and based on the institution's overall communications strategy. He/she will work closely with the Communications Director, Marketing and Brand Manager to determine objectives, social media strategy, cross-promotion, and execution.

In view of the developing and changing needs and opportunities within the company during this startup phase, this position may perform other duties as assigned and reporting relationships may vary.

DIRECT RELATIONSHIPS
Reports to: Director of the Communications Department
Direct Reports: Director of the Communications Department

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:
- Monitor dialogue across designated social media channels
- Identify trends and engagement opportunities
- Respond real-time as a trusted ‘voice' for the brand
- Manage content flow and contributor/topic development
- Report metrics with relevant data analysis
- Interface directly with communities about social media program
- Provide weekly and monthly reports on performance using monitoring tools.
- Maintain the blog
- Identify the target audience and build a strong relationship

PHYSICAL ENVIRONMENT
- Work is normally performed in an office environment
- Limited physical effort is required
- No or very little exposure to physical risk

BEHAVIOURAL COMPETENCIES
- Planning and Organising – Plans activities and projects well in advance and takes account of possible changing circumstances, identifies and organises resources needed to accomplish tasks.
- Delivering Results and Meeting Customer Expectations –Monitors and maintains quality and productivity, works in a systematic, methodical and orderly manner.
- Adapting and Responding to Change –Accepts new ideas and change initiatives, adapts personal style to suit different people or situations, deals with ambiguity, making positive use of the opportunities it presents.
- Coping with Pressure and Setbacks – Maintains a positive outlook at work, works productively in a pressurised environment.
- Working with People – Adapts to the team and builds team spirit, Recognises and rewards the contribution of others, develops and openly communicates self-insight, listens, consults others and communicates proactively.
- Deciding and Initiating Action – Makes prompt, clear decisions which may involves tough choices or considered risks, takes responsibility for actions, projects and people, takes initiative, acts with confidence and works under own direction, initiates and generates activity.

EDUCATION AND EXPERIENCE
Bachelor's degree in journalism, communications, marketing, advertising or public health
- Fluent in Arabic / English
- Mastery of Social Media Tools: Must be proficient in the tactical use of core platforms (Facebook, Twitter, blogs, YouTube, etc.). Candidate will be asked to provide examples of professional-related success, i.e. leveraging tools to effectively engage with key audiences on behalf of a brand/client/organization.
- Ability to monitor and interpret social media metrics: Should be able to use online monitoring tools, platform-specific metrics insights tools and more to demonstrate reasoning behind social recommendations and track successes
- Creativity and Advanced Writing Ability: Creative thinking and strong writing/editing skills are required. Experience drafting messages on behalf of a large corporation, executives or associated with issues/crisis communications is preferred.
- High Ethical Standards: Community facilitators are stewards of a company's social media policy and service as a "voice" of the brand. Qualified candidates will demonstrate the personal integrity and professionalism worthy of such responsibility.
- Refined Communication Skills: Ideal candidates are customer-service minded and should be calm, clear and consistent communicators adept at navigating large organizations in a positive, diplomatic way.
- Propensity for Time Management/Multi-tasking: The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is dedicated to quality. He/she is extremely motivated and in search of a challenging, career-advancing opportunity.

ghina.itani@ketchum-raad.com