The purpose of this position is to translate marketing strategy into executable plans and programs that deliver over a digital platform to support divisions within Zawya. The role also acts as the liaison between marketing and other stakeholders in the Zawya value chain, including Product Development, Sales, and Advertising.
The marketing department's focus will be to support 3 core area's of the business in the following months and into 2013, therefore the digital marketing executive we would require would need to be a quick learner, flexible and creative in areas of marketing to support the roles below:
Sales & Membership
Communication with event organisers, exhibitors, and suppliers to execute concepts created by marketing for events. Exploring partners across digital platforms to support in increasing sales leads.
Using social media to increase brand awareness in new markets in line with events we will be at.
Product Team
With the launch of our new updated products, working on a full 360 plan in line with a budget and to support execution. Working closely with the team to create internal events and to market them.
Finding channels digitally to promote our products online.
Online Advertising
Working with media kits on a monthly basis, updating, and tracking.
Working on monthly communications with inforgraphs, edm's, banner ads.
Requirements
- Bachelor's Degree in Marketing
- 3 year min of previous marketing execution experience with min 1 year in UAE
- 2 years min experience within Digital space offering through knowledge of digital marketing strategy
- Strong business understanding and results-driven orientation
- Understanding of marketing at events
- A good understanding of campaign marketing
- Strong communication skills in English are essential, in both written and oral form. Arabic a strong plus
- Strong negotiation, organisational, and project management skills. Demonstrated ability to meet/exceed deadlines. Ability to manage multiple priorities
- Adaptability, problem-solving skills are important
- Public speaking and messaging an added plus
jobsdubai@zawya.com
