The Customer Relationship Team Leader is responsible for managing the group loyalty programs; he/ she plans and administers the department strategies in close collaboration with internal and external resources to produce business value and favorable customer experiences.
Key Accountabilities
- Design, implement the loyalty and gift card strategies and programs in order to improve acquisition and retention of customers
- Drive growth and development of the Loyalty Card scheme to deliver positive change to membership volumes, purchase behavior
- Manage the annual allocated budget and expenditure as per set limits to ensure effective cost management
- Recruit, train, motivate and evaluate his/her team to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company
- Ensure that marketing campaigns and calendar are turned into effective operational delivery increasing customers engagement and excitement
- Oversee a significant Portfolio for suppliers/ agencies to partner with and maximize the loyalty programs returns in addition to establishing metrics to measure program success
- Monitor ongoing competitor by keeping high street awareness of loyalty developments
- Develop, execute, and optimize a communication strategy to raise customer awareness and comprehension of the programs
Qualifications, Experience, Knowledge
- Bachelor’s degree in Marketing or equivalent
- A minimum of 6 years of experience in a similar field; out of which 2 in a supervisory role
- Proficient in MS Office
- Fluent in English
hr.lb@azadea.com