- a combination of analytical skills, curiosity, and a strong interest in people
- creativity and imagination (this is an industry that is receptive to new ideas and new people)
- strategic common sense
- strong communication skills
- teamwork skills with the ability to listen to, and be sensitive to consumers, clients and colleagues
- presentation skills
- the ability to think strategically
- the ability to work with a wide range of market and research information
- strong organizational skills and the ability to work under pressure
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