As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.
Responsibilities
- Identify and develop innovative brand strategies and plans to drive engagement and product adoption for Google's consumer products.
- Develop marketing plans for partners and customers; be accountable for driving plans through to implementation.
- Contribute to the monitoring of consumer, industry and competitive behavior and provide local market expertise to the Google team.
- Develop creative assets and tools and manage agencies.
- Track and analyse marketing programs to optimize overall results and plan campaign and channel mix.
Qualifications
- BA/BS degree (In lieu of degree, relevant skills or equivalent experience)
- MBA or advanced professional degree
- Demonstrable marketing experience in the market, ideally with strong internet, online services/media industry experience.
- Strong aptitude for determining the optimal way to position products in the market and understanding of the search, online advertising, or web publishing markets.
- Understanding of Google's strategic and competitive position.
- Proven ability to deliver outstanding and highly creative marketing achievements with limited budgets.
- Fluency in English and Arabic.
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