- Manage product portfolio to contribute to brand development
- Implement new product launches
- Contribute to local adaptation of advertising creative material; analyse media recommendations
- Locally adapt international advertising creative material and shoot local TVC/print when relevant.
- Implement promotions and ensure implementation of trade marketing plan
- Listen to and develop a deep understanding of consumers; develop insights, give feedback and recommendations on DMI paniers
- Analyse data on product segment/category to make recommendations to management
- Manage PPP budget for group of products and highlight issues
- Interact effectively with other departments (sales, logistics, training departments…) to support marketing objectives
- Develop and manage the team. Ensure development and continuity of team expertise and know-how
Requirements
- Bachelor Degree preferably in Business Marketing. Master’s degree is a plus.
- 4/5 years of relevant experience
- Good written and verbal communication skills
- Computer knowledge
- Bilingual: Arabic and English. French is a plus
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