The OEM (Original Equipment Manufacturer) business worldwide is chartered with the proliferation of Microsoft intellectual property through the legitimate installation on new systems within the OEM partner community including; Multi-National (MNA), Direct (or Named) and Resellers.
The OEM Marketing & Business Manager is responsible for the orchestration of Microsoft led marketing investments and co-marketing budgets with large local PC Manufacturers, IT Distributors, and the OEM channel. He/she will be responsible to coordinate & manage the ROB (Rhythm of Business) process, scorecard management, readiness and CPE orchestration in collaboration with Gulf and MEA points of contacts.
The OEM Marketing & Business Manager will act as a hub between the OEM sales teams, Subsidiary business groups, Country Managers and MEA Headquarters to integrate and align partner and customer demand generation campaigns and sales initiatives for Windows, Office and Server products. In addition the OEM Marketing & Business Manager will manage the strategy, design and execution of initiatives, campaigns and programs throughout the year through selected partners or as Microsoft led initiatives; these may include Product Launches, Promotional Activities, Sales Incentives, Demand Generation Campaigns, Partner Programs, Partner Readiness, Events and PR activities.
Responsibilities and Activities will include
- Build marketing plan for end to end OEM business with detailed execution plans by product and partner segment
- Ensure alignment with Small & Midsized Partners & Solutions, Enterprise Partner Group, RSMRegional Service Managers,, Customer Service,S, Distribution and Business Marketing Organization.
- Work closely with Business Groups to develop and execute against marketing plans
- Ensure attainment of revenue for Client, Server and Office
- Management and attainment of OEM Scorecard KPI’s.
- Management of OEM ROB process.
- Develop accurate and timely forecasts of marketing budgets; drive appropriate usage of OEM investment programs (for example co-op marketing program)
- Deliver Gulf marketing and incentive programs to increase breadth sales
- Coach the Partner Account Managers in delivering marketing activities with partners to meet or exceed OEM Net Revenue
- Ensure effective and efficient partner participation and usage of qualifying incentive programs or resources by educating the account managers how to use these to grow partner and Microsoft business.
- Ensure that the marketing investments that are made are in compliance with our Legal obligations, in their country and Worldwide.
- Build and execute against readiness plans for internal PAMs and external partners.
- Coordinate with Customer Partner Experience (CPE)PE team & OEM team to improve OEM customer and partner experience with Microsoft products, engagement and support.
Priorities and Measures of Success
- Increase year-over-year total Windows attach
- Increase Office attach
- Increase Server Attach
- Increase OEM Client Pro/Business Mix
- Increase share of Windows devices in the computing hardware ecosystem.
- Effective execution of Apple compete framework within OEM and creating preference for premium PCs at End customer segments.
- Year-over-year increase in partner satisfaction as measured by Customer Partner ExperienceCPE Survey.
- Effective management of OEM marketing budget.
- ROI analysis to create team awareness towards maximizing the impact of marketing campaigns.
- Effective management of OEM scorecard and ROB process
The successful candidate will bring
- 5 years of experience in marketing and 2 years sales experience.
- Knowledge of channel development and marketing
- Strong business development skills
- Strong analytical thinking skills
- Understanding of high volume transactional business driven through partners and distributors
- Proven in dealing with strategic, highly complex issues, problems, and challenges
- Able to demonstrate exceptional skill in dealing with executives and managing senior managers
- MBA or Master’s Degree is preferred
- Familiarity with Gulf hardware market or OEM/reseller channels in general is preferred
- Fluency in English is required, fluency in Arabic is a plus
Microsoft is an equal opportunity employer and supports workforce diversity.
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