Purpose
Work with Communications and New Media unit to strategically develop and ensure effective communication of Greenpeace’s campaign aims, stories, action and social change messages and solutions to the respective target audiences and campaign targets. To help achieve Greenpeace’s campaign goals and organizational vision and help build the Greenpeace brand.
Work with the New Media Unit Head to support New Media issues (maintaining and developing websites, social networks, new media advertising and developing outreach to new technologies eg. mobile devices) in Lebanon.
Areas of Responsibility
Communications Strategies
- Develop targeted campaign communication strategies; working with program department team to identify and engage target audiences with Greenpeace’s campaign messages, ensuring coordination and consistency in output; holding organizational responsibility for expertise in all communications tools, including print and broadcast media, new media, direct communications and actions.
- Raise the profile and visibility of the organization, communicating global and regional organizational campaign aims, stories, action messages and images.
Strategize New Media parts of campaigns and pushes; visualize, maintain and follow-up online activity to help grow the scope of the local Greenpeace office. Provide internet solutions that help to promote and win our campaigns: storytelling, cyber actions, mass mailing, etc.
Media Communications and Monitoring
- Develop and maintain relationships with media representatives, external agencies and contacts, and assist campaigners to develop and maintain contact with key journalists.
Monitor and advise on editorial trends, media attacks and anti-environmental public relations strategies.
- Manage photographers and videographers contracted for activities in accordance with GPI requirements.
- Ensure a constant follow up on quantitative and qualitative media coverage of Greenpeace in media. Produce regular internal reports, evaluating the performance of Greenpeace’s communications output against communications and campaign objectives, monthly media report.
- Analyze reports on web traffic and mailing performance in order to improve impact.
- Responsible for maintenance and security of online donations webpage. Ensure traffic to the page as part of an engaging user experience for our visitors. Analyses conversion rates and test changes in order to improve results. Prepare and send a quarterly found raise appeal to our house list.
- Report weekly to the Regional New Media Unit Head regarding online and fundraising developments.
Editorial functions
- Write and distribute media communication materials, including press releases, advisories, background briefings, reports, web notices, question and answer briefings, press packs. Write (where needed), edit and proof-read content for campaign and organisation-wide communications, such as fact-sheets.
- Prepare and develop the content of the monthly e-newsletter in cooperation with the fundraising and communication unit. Prepare and send call to action emails to our house list. Test different subject lines, graphics, text and analyze effectiveness through statistical analysis.
- Responsible for web outreach, publishing and updating regular changes in the Arabic website and Greenpeace social network accounts (YouTube, Facebook, Twitter, Flicker and others). Guarantee frequent and engaging updates to enlarge our potential audience.
Standardize print, design and production processes for Greenpeace communications, in cooperation with fundraising staff, including sourcing/producing and implementing an in-house style-guide.
- Ensure professional management of the Greenpeace audio visual collection and maintain it properly.
- Ensure access to organization-wide collection of audio-visual equipment (hardware and software) and resources (videos, slides, photos).
- Manage the distribution of images and footage, and process invoices and payments for all audio-visual materials accordingly.
Team Work & Internal Communication
- Work and communicate continuously, openly and co-operatively with other team members to ensure that the whole team delivers the objectives of the project.
Respond to challenges, explore ideas and take initiatives in all aspects of teamwork.
Adapt roles within team as appropriate, including playing supportive roles to other members of the team as necessary, share skills and assist the development of other members of the team.
- Take full part in the evaluation of team campaign and fundraising projects at their completion.
- Monitor and control communications and new media budget.
- Participation in Fundraising Department
- Contribute to the development and effectiveness of GP Med’s Fundraising Department and GP Med as a whole. This includes: developing and implementing Unit strategies, policies and plans; addressing issues; and supporting and communicating decisions taken by Department Directors, the Executive Director and the Board.
- Maintain productive and effective working relationship with other Fundraising Department colleagues, and keep informed of current best practices in other Greenpeace Fundraising departments.
Skills and Qualifications
- Experience in online and offline journalism and managing websites
- Effective communicator and ability to represent Greenpeace face to face, as well as in writing.
- Excellent communication skills in English, both written and spoken
- Knowledge in online action strategies and social networks platforms
- Experience in mass mailing techniques
- Good knowledge of HTML/CSS; basic knowledge of web design software (e.g. Photoshop)
- Knowledge of web programming language (E.g. Php, Javascript, Ajax) and profession in web design is an advantage.
- High level of initiative, self-motivation and energy
- Ability to work under pressure and to tight deadlines.
- Strong commitment to team work
- Excellent interpersonal skills and the capacity to work well with a diverse range of individuals and methods
- Excellent strategic thinking and planning skills
- Creativity
- Committed to environmental and social issues
- Able to create strategies and inspire other people
- Commitment to Greenpeace’s core values in response to environmental and peace issues through non-violent direct action-led campaigning in line with its mission.
- Ability to analyse markets and trends; ability to travel to other GP offices; being a self starter and a self learner.
gpmedleb@diala.greenpeace.org
