• manage a portfolio of accounts and deal with all aspects of an advertising campaign;
• maintain and build relationships with existing clients;
• Identify the company's target audience and their goals.
• Devise a suitable budget for the ad campaigns by coordinating with the finance department.
• Handle the entire advertising department in a company.
• Gather all the knowledge required for creating an ad for the product.
• Make sure that the production and placement of ads is being carried out in the most efficient manner.
• Coordinate with the ad agency's account executive to develop the best ad campaign.
• Act as the middleman between an advertising agency and the company.
• Negotiate and seek approval of the business and decisions that are being taken with the clients.
• Research and write press releases and make sure that they reach the target audience.
• Prepare publicity brochures, handouts, promotional videos and multimedia programs that serve to reach the company's policies to the public.
• Ensure that effective press releases are written by the team and that they compile comprehensive information about the company, for the media.
• Evaluate the advertising and promotional programs and ensure that it is compatible with the target audience.
• Work in close co-ordination with the labor relations manager to prepare in-house newsletter, that would carry important announcements by the management and develop instructional or motivational videos for the workers.
Skills
• Patience and good communication skills.
• Must show a good understanding of the company's objectives and pro-activeness in generating new ideas, for effective communication of those objectives.
• Must show strong leadership qualities and the ability to successfully complete projects
• Must have good managerial and communications skills.
• Must be able to think out of the box and react quickly.
Education
Bachelor in Advertising/Master's Degree is a plus
info@itinerissarl.com
